Antalis attracts retailers with Coala Magnetics

Coala Magnetics offers retailers a fast, cost-effective way of varying their visual merchandising

Coala Magnetics, Antalis' new range of large-format magnetic media for interior displays offers outlets quick-change sign and display options for promotional applications. 

Complementing Antalis' Coala brand of products, the magnetic range of renewable large-format display graphics allows outlets to re-apply and reposition graphics and messaging, offering a cost-effective solution for retail POS & branding where information needs to be regularly refreshed.

Using Coala Magnetics, 'retailers are able to vary their visual merchandising at high-speed and low-cost, increasing the effectiveness of promotional material,' explained Chris Green, head of channel, Antalis Visual Communications.

The new media combines a magnetic adhesive base (Coala Magnetic Base Films) with printable ferrous films (Coala Ferro Films) which are are suitable for printing with eco solvent and solvent inks, as well as UV inkjet and latex inkjet.

To create a permanent magnetic display surface that can be updated with seasonal promotions, users are encouraged to choose a wall, a door, a partition wall, or even cylindrical shape and place the Coala Magnetic Base Film on top. Available in a variety of formats and thicknesses, this material serves as the base onto which the Coala Ferro Films are positioned.

The Coala Magnetics range also includes printable magnetic PVC in a variety of thicknesses, force and surfaces, suitable for applying directly to any metal object including vehicles and electrical appliances for applications such as magnetic signage and fridge magnets. 

Source: Digital Printer